When defining your target market, the first thing many of us think of is demographics. Of course, it is important to know their age and location, but it is imperative to take a deeper dive into who they really are. What are their true pain points? What do they value in a brand? A dream customer is be the customer who would benefit your business 20 times morethan any other customer. Today we will walk you through 3 simple tips to help pinpoint and attract your dream customers!
Business operations and consumer behavior have shifted dramatically over the last few months, resulting in several new trends emerging as small businesses learn to adapt. We have made a list of 5 of these trends that are likely to stick around and transform small businesses in the future! Having an online site is a must. While many industries are not new to e-commerce, there are plenty of categories that were either not available online or had little online availability. This resulted in many businesses being shut off to customers completely. Going forward, many stores are learning to pivot and not...
As many businesses are preparing to reopening their doors, both business owners and customers and learning to adapt. Patience and compassion are key! Look Local First has made a Guide to Reopening Your Business that will help you navigate reopening!
If you currently have an influx of extra time, use it to do some much needed housekeeping on your business website! Follow the 6 tips below to complete an audit of your website and provide the best possible online experience your customers. It is time to start converting these online visitors into loyal brand fans!
The task of getting your business up and running remotely may seem overwhelming. Look Local First has compiled a list of some of the best free online resources for business owners learning to run their remote business. These are also great tools that transition into a traditional work environment (many of which we currently use)!