Skip to main content

How to Create the Perfect Mission Statement For Your Small Business

 

 

A good mission statement is a necessity for every business. A mission statement is significant because it influences your company's value. Learn how to create one that's effective and representative of you and your business!

 

What is a mission statement?

A good mission statement defines the purpose of a business and answers three questions about why they exist. A good mission statement will include:

 

  • What your business does
  • Who your business is for
  • How your business does what it does

 

How to write a mission statement

So how do you ensure you don't end up with a dull or stale mission statement? Think about what makes your business what it is. Don't be afraid to let your business's personality shine.

 

Below are four tips for writing a great mission statement:

  1. Be unique – Let your business's brand and personality show!
  2. Be concise – Keep it short and sweet!
  3. Be specific – Avoid being generic and making statements that are not unique to you and your business.
  4. Be values driven – Talk about what values define your company.

 

Coming up with a well-written mission statement doesn't need to be complicated. However, it should require—and deserve—some thought.

Continue reading

4 Simple Tips on How to Compete with Big-Box Retailers

4 Simple Tips on How to Compete with Big-Box Retailers

How to Improve SEO for Your Local Business: 4 Tips

How to Improve SEO for Your Local Business: 4 Tips

3 Easy Ways to Support Local Businesses

3 Easy Ways to Support Local Businesses