6 Ways to Celebrate Look Local First Day & Support Small Businesses This Holiday Season
It's officially November which means it's time for turkey, gratitude, and holiday shopping! It also means Look Local First Day (November 18th) is approaching! During the hustle and bustle of the holidays small businesses can often be left behind in favor of big box retailers like Amazon and Walmart. After the rough few years we've had, they need our support more than ever! Below, you'll find easy ways to celebrate Look Local First Day & support small and local businesses year round.
1. Look Local First
Before purchasing from a big box store or major online retailer, check to see if a local, small business has the item you're looking for. Small businesses often carry similar items that larger retailers do. It also helps ensure you have your gifts on time and so you don't have to stress over shipping delays. If you can't shop in person, most places will offer online shopping options with curbside or in-store pickup!
2. Leave your favorite local & small businesses 5 star reviews
Reviews give potential customers valuable insights into a business products, services, and customer service. More than 90% of consumers read online reviews before choosing to make a purchase or book a service. 49% of consumers trust online reviews as much as personal recommendations from family & friends. By leaving reviews for your favorite small businesses you help ensure that their efforts are seen and valued, and help boost their businesses' online presence!
3. Dine out, order takeout, or order delivery from your favorite local restaurant, bar, or beverage shop
The holiday season is a great time to support your favorite local eateries, bars, coffee shops, and online bakeries. Many restaurants, bakeries, small grocers, and beverage shops offer unique, seasonal, menu items throughout the holiday season. There are also many places that offer delicious take-and-bake options to help you reduce the stress of preparing holiday meals. If you are having a holiday party or gathering skip the chain restaurants and opt to have your event catered by a local dining establishment.
4. Purchase with purpose
Consumers purchasing habits drive the market. Our purchasing habits can make or break a small business. Small businesses are the first to support their communities and are often the first to volunteer their products or services to local fundraising efforts. It's very important to support them in return!
5. Practice patience and kindness
This time of year can be very stressful, especially for small business owners. It's important to remember that they may not have the same logistic access or resources that many larger retailers do. There may be shipping delays that are out of the the owners control. Remember that behind every small business is a real person who devotes everything they have into helping customers have a great experience with them. A little bit of patience and kindness can make a huge difference!
6. Engage with small businesses' social media content
Over 80% of small, independent businesses say social media has helped them find new customers. Social media has the power to get a business off the ground and keep them afloat! Engaging with their content will give them a boost in the algorithm, build brand awareness, & attract new customers! So when you see your favorite small and local businesses posting be sure to give them a like, comment, or share!
We hope you have a wonderful & safe holiday season full of joy and laughter! Happy holidays!