5 DO'S AND DON'TS FOR GROWING YOUR SMALL BUSINESS'S SOCIAL MEDIA FOLLOWING
Unfortunately a lot of us don't know where or how to start when it comes to social media and growing
1. DO: Develop a content strategy and post relevant content
DON'T: Post content that isn't relevant to your brand, your personal brand, or post inconsistency!
DO develop a content strategy that is easy to stick to! Make sure the content you create is relevant to your brand and that you
Engagement is a key factor to growing and maintaining your social media following. If you want to share random tidbits that may not be on brand, post them to your stories instead of making a grid or Facebook post.
2. DO: Be yourself!
DON'T: Be in authentic to yourself and your brand
Brand authenticity is
Consumers are becoming more and more skeptical of businesses
3. DO: Research and use relevant hashtags
DON'T: Use irrelevant or spammy hashtags
Hashtags are a great way to reach a wider audience if you use them correctly! When choosing what hashtags your small business is going to use you want to ensure that they are relevant to your business, your brand, and your messaging. When you use hashtags that are on topic with your content, you're opening yourself up to an audience that wants to view and engage with it. You can research industry-relevant hashtags on all major search engines
While using irrelevant hashtags may increase your likes on a post, it won't
4. DO: Establish a style for your content and your social media feed
DON'T: Constantly post content that isn't cohesive or in different styles
Creating a content style is
If you are constantly changing content style it can confuse your following and make them question your professionalism and authenticity. Cohesiveness is a big part of appearing professional and credible.
5. DO: Engage and interact with your audience
DON'T: Ignore your audience
Ignoring engagement can make your audience feel like
We know firsthand how easy it is to forget to like or respond to comments
Authenticity, cohesiveness, and consistency reign supreme when
Interested in learning more about the importance of content creation for small businesses? Click here!
About Look Local First:
Look Local First is all about moving local-minded consumers and lovers of small business from words to action, in a fun and easy way! By providing tips and tricks to easily include shopping small and supporting local in your everyday routine, to offering promotional merchandise with 100% of funds going back to supporting small biz - we hope to cast this net of love for local businesses as large and wide as we possibly can.
Elevating the voice of small business owners is a mission we can all rally behind. The small businesses we support and are surrounded by are owned by our friends, our neighbors, individuals that have the best interest of our own communities in mind at all times. To those that took the leap of faith to share a piece of their dreams with us - you've got this and we're here for you!
We've done our research, but
"6 Tips for Creating a Cohesive Look Across All Your Marketing Platforms, to Help You Build Brand Recognition and Gain Your Audience's Trust" https://www.alliemariedesign.com/blog/creating-a-cohesive-look-across-all-your-marketing-platforms
"What is Brand Authenticity? (And How to Build It) "https://www.frontify.com/en/blog/the-age-of-authenticity-why-brands-need-to-getreal/#:~:text=Why%20is%20Brand%20Authenticity%20important,than%20half%20are%20doing%20it.
"How to Use Hashtags In 2023: A Guide for Every Network https://blog.hootsuite.com/how-to-use-hashtags/